{"title":"Protein Powders","description":"\u003cp\u003eProtein powders selected by GymVerity for data-driven comparison.\u003c\/p\u003e\u003ch3\u003eProtein Value Score v1\u003c\/h3\u003e\u003cp\u003eScores are calculated only against products in the same category: 40% cost efficiency (cost per 25g protein), 30% protein density (protein per 100 kcal), 15% sugar efficiency, 10% protein per serving and 5% data confidence. The final score activates once a current Amazon UK price and affiliate link are connected.\u003c\/p\u003e\u003cp\u003eFlavour-specific nutrition is tied to the exact comparison SKU wherever values vary by flavour.\u003c\/p\u003e","products":[{"product_id":"optimum-nutrition-gold-standard-100-whey-double-rich-chocolate","title":"Optimum Nutrition Gold Standard 100% Whey – Double Rich Chocolate","description":"\u003cp\u003eGymVerity nutrition comparison reference for Gold Standard 100% Whey, Double Rich Chocolate.\u003c\/p\u003e\u003ch3\u003eComparison data\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e 31 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 24 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalories:\u003c\/strong\u003e 116 kcal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugar:\u003c\/strong\u003e 1.0 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFat:\u003c\/strong\u003e 1.4 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFibre:\u003c\/strong\u003e 0.7 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein source:\u003c\/strong\u003e whey blend led by whey isolate\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProtein Value Score:\u003c\/strong\u003e PVS v1 ready; live value component activates when the Amazon UK price\/link is connected.\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"Default Title","offer_id":48888453660758,"sku":"GV-ON-GSW-DRC","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/4149\/1785\/files\/gymverity-on-gold-standard-drc.jpg?v=1789842548"},{"product_id":"myprotein-impact-whey-protein","title":"Myprotein Impact Whey Protein","description":"\u003cp\u003eGymVerity comparison entry for Myprotein Impact Whey Protein. Nutrition shown uses the manufacturer's standard reference values; flavour variants can differ.\u003c\/p\u003e\u003ch3\u003eComparison data\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e 25 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 21 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalories:\u003c\/strong\u003e 103 kcal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugar:\u003c\/strong\u003e 1.0 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarbohydrate:\u003c\/strong\u003e 1.0 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFat:\u003c\/strong\u003e 1.9 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein source:\u003c\/strong\u003e whey protein concentrate\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProtein Value Score:\u003c\/strong\u003e PVS v1 ready; live value component activates when the Amazon UK price\/link is connected.\u003c\/p\u003e","brand":"Myprotein","offers":[{"title":"Default Title","offer_id":48888453824598,"sku":"GV-MP-IWP","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/4149\/1785\/files\/gymverity-myprotein-impact-whey-front.jpg?v=1789842729"},{"product_id":"bulk-pure-whey-protein","title":"Bulk Pure Whey Protein","description":"\u003cp\u003eGymVerity comparison entry for Bulk Pure Whey Protein.\u003c\/p\u003e\n\u003ch3\u003eComparison data\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e 32 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 23 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalories:\u003c\/strong\u003e 121 kcal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugar:\u003c\/strong\u003e 3.8 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFat:\u003c\/strong\u003e 1.1 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFibre:\u003c\/strong\u003e 0.4 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein source:\u003c\/strong\u003e whey protein concentrate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSource note:\u003c\/strong\u003e these values follow Bulk's current official 32 g nutrition reference. Bulk states 0 g \u003cem\u003eadded\u003c\/em\u003e sugar on current packaging; the 3.8 g shown here is total naturally occurring sugar. Flavour-specific values can vary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProtein Value Score:\u003c\/strong\u003e PVS v1 ready; live value component activates when the Amazon UK price\/link is connected.\u003c\/p\u003e","brand":"Bulk","offers":[{"title":"Default Title","offer_id":48888453955670,"sku":"GV-BULK-PWP","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/4149\/1785\/files\/gymverity-bulk-pure-whey-alt.jpg?v=1789842746"},{"product_id":"applied-nutrition-critical-whey","title":"Applied Nutrition Critical Whey","description":"\u003cp\u003eGymVerity comparison entry for Applied Nutrition Critical Whey.\u003c\/p\u003e\u003ch3\u003eComparison data\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e 33 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 24 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalories:\u003c\/strong\u003e 120 kcal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein source:\u003c\/strong\u003e whey concentrate, whey isolate, hydrolysed whey and milk protein concentrate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTesting:\u003c\/strong\u003e Informed Protein; selected flavours are Informed-Sport tested\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFlavour-specific sugar\/fat values should remain tied to the exact SKU used for Amazon linking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProtein Value Score:\u003c\/strong\u003e PVS v1 ready; live value component activates when the Amazon UK price\/link is connected.\u003c\/p\u003e","brand":"Applied Nutrition","offers":[{"title":"Default Title","offer_id":48888455397462,"sku":"GV-AN-CW","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/4149\/1785\/files\/gymverity-applied-critical-whey-choc.png?v=1789842760"},{"product_id":"phd-diet-whey-belgian-chocolate","title":"PhD Diet Whey – Belgian Chocolate (1kg)","description":"\u003cp\u003eGymVerity comparison entry for PhD Diet Whey, Belgian Chocolate.\u003c\/p\u003e\u003ch3\u003eComparison data\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e 32 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 20 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalories:\u003c\/strong\u003e 123 kcal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugar:\u003c\/strong\u003e 0.9 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFat:\u003c\/strong\u003e 2.7 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFibre:\u003c\/strong\u003e 1.7 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein source:\u003c\/strong\u003e multi-source protein blend\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProtein Value Score:\u003c\/strong\u003e PVS v1 ready; live value component activates when the Amazon UK price\/link is connected.\u003c\/p\u003e","brand":"PhD","offers":[{"title":"Default Title","offer_id":48888455528534,"sku":"GV-PHD-DW-BC","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/4149\/1785\/files\/gymverity-phd-diet-whey-belgian-choc-1kg.png?v=1789842775"},{"product_id":"usn-bluelab-100-whey-chocolate-caramel","title":"USN BlueLab 100% Whey – Chocolate Caramel","description":"\u003cp\u003eGymVerity comparison entry for USN BlueLab 100% Whey, using Chocolate Caramel as the comparison reference.\u003c\/p\u003e\u003ch3\u003eComparison data\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eServing:\u003c\/strong\u003e 34 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein:\u003c\/strong\u003e 24 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalories:\u003c\/strong\u003e 129 kcal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugar:\u003c\/strong\u003e 2.1 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFat:\u003c\/strong\u003e 2.0 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFibre:\u003c\/strong\u003e 1.6 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtein source:\u003c\/strong\u003e whey isolate, hydrolysed whey and whey concentrate blend\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProtein Value Score:\u003c\/strong\u003e PVS v1 ready; live value component activates when the Amazon UK price\/link is connected.\u003c\/p\u003e","brand":"USN","offers":[{"title":"Default Title","offer_id":48888455790678,"sku":"GV-USN-BL-CC","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/4149\/1785\/files\/gymverity-usn-bluelab-choc-caramel-main.png?v=1789842783"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0067\/4149\/1785\/collections\/gymverity-protein-powders-visual.jpg?v=1789852730","url":"https:\/\/www.gymverity.com\/collections\/protein-powders.oembed","provider":"Gym Verity","version":"1.0","type":"link"}